Sustainability and Cost
There’s little doubt the world of hair and skincare is shifting towards a greener movement. More people are turning to nature and the amazing benefits that plants and natural ingredients are able to offer for their hair and skincare.
Using natural cosmetic ingredients as a holistic approach to skincare and haircare is what we consider to be our roots not only as a manufacturer of natural and organic hair and skincare but as individuals who wish to reduce our carbon footprint. After all, what we use to nourish our skin is as important as what we use to nourish our bodies so using what nature has so graciously provided just makes sense.
However, as demand for these amazing resources continues to climb, we find ourselves at a crossroad of ingredient sustainability, supply-demand, and cost.
Natural Cosmetic Ingredients – Supply & Demand
As more of us pay attention to- and research the ingredients in our hair and skincare products, we are becoming more demanding of which ingredients are included and even more so of which ingredients are excluded from the products we buy. Rightly so.
However, this concern over using possibly harmful ingredients has caused a sharp rise in demand for natural ingredients. While natural ingredients are amazing, they are subject to mother nature and all of her moods. This includes climate change, poor crop conditions, weather conditions and often times more demand than can reasonably be supplied. The ever-increasing demand for natural ingredients leads to at least two important issues: Cost and quality of ingredients.
Natural Cosmetic Ingredients – Quality & Cost
Quality is the number one consideration when it comes to acquiring raw materials for BODYTRUTH brand products. Cost is secondary, but quality is always the top priority. With more demand for natural ingredients and the simple fact that supply is restricted by the what is able to be grown and harvested, it’s no surprise that we see an increase in cost.
Prices can also be driven up by the suppliers’ increased expense of equipment and scientific studies to prove the quality and effectiveness of their ingredients. We all witnessed saw a sharp increase in our beloved Bulgarian Lavender in 2017 due to crops being damaged by an extremely cold winter. This caused a limited supply to be produced which did not meet the demand for this lavender and prices increased significantly. Because of this, our production of lavender based products was temporarily placed on hold.
These factors do impact product availability but I am always working to mitigate these issues to maintain the best possible prices while still delivering top quality products. Some degree of scarcity of ingredients is almost inevitable as the natural skincare industry balloons but you'll always be able to find a few new fresh finds in the BODYTRUTH store!
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